The decade closed out with resounding Latest Mailing Database success for Nissan with their domination of the North American market. In 1993, the mid-line Stanza sedan was replaced with Latest Mailing Database an all-new Altima and non-competitive Japanese-designed minivan was replaced with a new U.S. created Quest, which was the first minivan with car-like handling. Sales came roaring back in 1994 to near-peak levels of 774,405 [6]. In 1996, sales Latest Mailing Database began to slip once again, fueled by a change in American vehicle tastes. Trucks and SUVs gained market share at the expense of sedans and sports cars [2]
Nissan's position as a manufacturing driven company, which Latest Mailing Database helped them in the '80's and early '90's, then had new problems with the dollar/yen balance which began to hurt their competitiveness against market driven companies. Unlike their competitors, Toyota and Honda, which were focused on key volume segments Latest Mailing Database, Nissan did not dominate any individual segment and competed in identical segments against Toyota and Honda Latest Mailing Database. Unfortunately for Nissan in the 1990s, the Japanese "bubble economy" burst, a downturn in Europe coincided, so there was more pressure in the U.S. to perform. Unfortunately U.S. customers didn't have a genuine brand reason to shop Nissan except Latest Mailing Database for the 'best price' deal. Former Nissan Latest Mailing Database president, Mr. Nakamura, announced a "Back-to-Basics" plan.
The key elements of the plan were Latest Mailing Database to reduce inventories, eliminate unrealistic sales targets, and increase dealer profitability. Unfortunately for Nakamura and Nissan, the plan did not work [2]. II. Trouble looms for the auto-manufacturer in 1990's In the early 1990's, trouble began to brew in the organization. The once revered executives at Nissan were Latest Mailing Database now viewed as arrogant members of the old-boys club and were ignorant to the changing needs of their customers and the overall automotive market, in general. As the company progressed deeper into debt, it met with more challenges.